Luggage and bags’ logos are often created from metals, embroidery, emboss, woven label, injection molding, and screen imprint. Of all these methods, only screen imprint and embroidery allows Logos to be placed after the product is finished. This allows for easier placement of the logo, decreasing the chances of defects.
However, the logo has to be secured onto the product as an intermediate step during manufacturing, thus increases the chances of defects, as there are no references for positioning on the final product. In this case, the logo was printed upside down because the webbing binding used for reference was attached at the wrong location and the worker and QC personnel did not notice the mistake. This resulted in 29 improperly oriented logos in this order. The customer notified us of these defects after receiving the order and contacted us. We immediately provided the customer the options to either refund them the 29 bags or to replace the 29 bags. The customer requested 29 bags as replacement, so we sent out 30 replacement bags within one week through expedited shipping. Although the express freight costs more than the profit from the 30 bags, we incurred the cost as the defect was our fault. Here at DELLY, we make sure to own up to our mistakes and quickly work with our customers to resolve the issue to their satisfaction.
- Injection Molded Logo
- Embroidered Logo
- Metallic Logo
- In this case, Upside Down Logo